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UrbanDig in EU "Engage Audiences" study

We are honoured to be a case study for audience development. European Commission's study on how to place audiences at the centre of cultural organisations can help guide in policy development, to create conditions for true AD.

The study aims at providing innovative approaches and methods in the area of AD to the European Commission, providing a basis for selection criteria in the Creative Europe Programme, equipping cultural leaders with developed means for making audience-centric approaches and investigating common elements across the diverse European landscape, clear differences and potential peer-learning opportunities. We are happy to be of help in all this and very happy with the keywords the study assigned to our group:

Co-creation | place | by choice | by surprise | organisational change | community rooted | partnership

The study:

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